7 Questions To Test The Loyalty Of A Real Estate Agent
by Noel Peebles
Buying or selling a home can be especially
difficult when dealing with an incompetent or
disloyal real estate agent. Now, don't get me
wrong, I'm not out to knock realtors.
I'm the first to admit that many agents are
excellent and worth their weight in gold.
However, most real estate agents fall into one
of three categories: good, average or poor.
Then, there is that worrying small percentage
of agents who are downright incompetent. Every
industry is inflicted with this type of person
and I suspect the real estate industry has more
than its fair share of incompetent agents.
The truth is; a good and a bad agent have one
thing in common – their job is to be a
"deal-maker." But, be warned - some real estate
agents will perform all sorts of tricks to
stitch up a deal. This is fine so long as they
are not "stitching up" the buyer or the seller.
There's nothing wrong with enthusiasm to pull a
deal together - it is to be applauded. However,
a good agent needs to remain professional and
ethical at all times throughout the selling
process.
Unfortunately, most homeowner's are
reasonably inexperienced when it comes to buying
or selling a property. They rely greatly on the
"perceived" ability of the agent they are
dealing with. In reality, most homeowner's are
"fair game" for a disloyal, dishonest, or
incompetent agent!
In any negotiation, WIN – WIN deals are the
best. But, sometimes when buying or selling a
house, things happen to benefit just one party…
the buyer, the seller or possibly just the real
estate agent. Therein lies the danger. Who is
the real estate agent really working for? Where
do his or her true loyalties lie? With the
seller, the buyer or themselves?
These 7 questions will help you decide who
the agent is really working for. Visit any open
home and test these questions out on an agent.
Good or bad, the answers will reveal something
about that agent and his or her ability and true
loyalties. If the real estate agent betrays the
seller, they will betray you as well. If they
defend the seller, it's likely they will defend
you too. Ask the real estate agent these 7
questions:
1. How much will the seller take? You may
learn the bottom price that the seller will
accept.
2. How much do you think the home will sell
for? You may discover that the agent has an
opinion less than the asking price.
3. When does the seller need to move out? The
agent may reveal an urgent deadline. This could
be an advantage in negotiating a lower price.
4. Why is the homeowner selling? The agents
may reveal a confidential reason for selling.
5. How long has the property been on the
market? The agent may reveal if, or why, the
property has been difficult to sell.
6. Who priced the property? The agent may be
quick to deny any involvement and in some cases
may blame the seller for being greedy.
7. What other homes are there in competition
to this property? This is particularly useful
information, so long as the agent gives you an
honest answer. Ask the agent to show you some of
these competing properties.
These questions are simple and not hard to
ask. However, failing to ask these types of
questions can put a buyer (or seller) at the
mercy of a disloyal, dishonest, or incompetent
agent. Buying or selling a home is a big
investment for most people; so it is well worth
the effort to select an agent you can trust and
have confidence in.
© Copyright Noel Peebles Market Leaders Ltd.
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